Strategi Peningkatan Pelayanan Karyawan Terhadap Perkembangan Nasabah di BMT Patuh Beramal

Abstract

This study aims to examine how employee service improvement strategies relate to customer development and how BMT Patuh Beramal's efforts to improve its employee service. In this study, the author used a qualitative approach, namely field research. The type of research used was field research. The data collected by the researcher included primary and secondary data. Meanwhile, data sources were obtained through observation, interviews, and documentation. The results of this study indicate that BMT Patuh Beramal's employee service improvement strategies in providing services fall into two categories. Basic service strategies include employees on duty must be friendly, communicative, and always show their name tags. While the main service strategies include competence, trust and trustworthiness, contribution, honesty, excellent service, social and environmental care, and finally, innovation. The forms of efforts made by BMT Patuh Beramal employees to improve service to the number of customers are first, holding an Annual Members Meeting (RAT) activity which is held once a year; second, by sending employees to participate in training to improve employee resources.